If ever there was a world-recognised brand name synonymous with a particular product, it is Coca-Cola. But while soft drinks represent the company’s heritage, Coca-Cola Enterprises is responsible for manufacturing, selling and distributing a wide range of products including energy drinks, still and sparkling waters, juices, sports and fruit drinks. In addition to the various Coke® brands, products include Dr Pepper®, Fanta®, Sprite®, Schweppes Abbey Well® and Glaceau Vitamin Water® to name but a few. Coca-Cola Enterprises (CCE) is the largest bottler of Coca-Cola products globally.
The company’s roots can be traced back to the birth of the American Coca-Cola bottling business in the 19th century, although today it has grown to serve well over 400 million people throughout North America and Europe. CCE has around 4,650 employees in the UK, with seven manufacturing sites plus regional offces and depots. Coca-Cola GB is a wholly-owned subsidiary which is responsible for marketing and developing new and existing brands.
Building on success
Coca-Cola is a major sponsor of the 2012 Olympic Games and CCE view this as a huge opportunity to build on its current successes. As a major corporation, CCE is also well aware of its corporate responsibilities, for which it has planned and implemented measures addressing energy conservation (climate change), sustainable packaging/ recycling and water stewardship.
Graduate opportunities at Coca-Cola Enterprises
As a highly successful international company, Coca-Cola Enterprises is always looking to recruit the best talent available. Bright individuals with passion and motivation will fnd every encouragement and opportunity to realise their aspirations and achieve a successful career. Roel Lambrichts, CCE’s Head of Talent Acquisition for Europe, explains: ‘Engaging graduates is a top priority for us. Our Graduate Programme enables CCE to offer an exciting mix of jobs and experience to top graduates, preparing them to take key leadership positions. Finding and developing new talent is vital to securing our long-term corporate leadership.’
To ensure the highest quality recruitment across its EU operations, in 2009 CCE established a University Talent Pipeline offering two streams. The two-year Supply Chain Graduate Programme addresses production, distribution and other central functions including logistics, engineering, procurement and quality control. The three- year Sales & Marketing Graduate Programme provides wide-ranging experience in commercial feld sales, product marketing, strategic partnerships and trade marketing. Participants in these comprehensive programmes will rotate roles at least three times, sometimes with the opportunity to work abroad. CCE regard this as a key initiative and one of its strategies in building a successful talent pipeline. Through CCE’s active talent management, successful candidates will have every opportunity to develop the capability and leadership qualities that lead to a successful career.
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